Subscriptions

Offer “subscribe & save” on the products that make sense, and manage the recurring orders that follow.

A subscription turns a one-off purchase into a repeating one: the customer is charged on a schedule you set, and each cycle creates a new order. You choose which variants can be subscribed to — nothing is offered automatically.

Requires Stripe

Recurring charges run through Stripe, because they need a saved payment method that can be charged again later. Connect Stripe in Settings → Payments before you turn subscriptions on. Offline methods like cash on delivery cannot carry a subscription.

Turning it on for a product

Subscriptions are configured per variant, so a 250g bag can be subscribable while the 1kg bag is not. On the variant you want to offer:

Enable subscription for that variant.
Set the interval — a count plus a unit of days, weeks, months or years. “Every 1 month” and “every 2 weeks” are both valid.
Optionally set a discount percent applied to every cycle. Leave it at 0 if the convenience is the offer.

The storefront then shows a subscribe option on that product. A customer who picks it checks out normally — the first cycle is the order they just placed.

How a subscription starts

The subscription activates when that first order is paid, not when the cart is created. One order can start several subscriptions if it contains more than one subscribable line, and each line becomes its own subscription with its own schedule.

Managing them as a merchant

Open Subscriptions in the sidebar. Each row shows the customer, the item, the interval and the current status:

Active — billing normally on schedule.
Past due — a renewal charge failed. The saved card usually needs updating, which only the customer can do.
Incomplete — the first payment never fully succeeded, so billing never started.
Canceled — no further charges will be made.

You can cancel a subscription from here — for a customer who asked over email, or a plan you are retiring. Cancelling stops future charges; it does not refund past ones. Use returns and refunds for money already collected.

What the customer controls

From their account, a subscriber can:

Pause — hold the schedule without losing the subscription.
Resume — restart a paused subscription.
Cancel — end it themselves, no email to you required.

Letting customers pause instead of cancel is usually the difference between a break and a lost subscriber, which is why both actions sit next to each other in their account.

Stock and fulfillment

Each renewal creates a real order, so it flows through the same inventory, shipping and fulfillment process as any other order — including stock reservations. A subscription for an item you have stopped stocking will still try to bill, so retire the variant's subscription option before your last unit sells.